When it comes to creating a blog, it’s crucial to practice a few techniques throughout the creation of your content to keep your blog both appealing and interesting to your reader. It isn’t like writing a book, you have to continuously remind yourself that readers want to learn, but they also don’t want to spend too much time on your blog.
Throughout this blog I will be discussing a few common practices I utilize while writing for the internet. These common practices will increase readers overtime, make your blogs visually appealing to the eye, and keep your readers coming back for more blogs.
Identify Your Keyword Phrase
Before typing anything about your selected topic, you need to identify the keyword phrase that’ll generate traffic to your blog over time. For example, I created this blog to talk about how to efficiently blog on the internet, before writing anything I searched low competition keywords that will bring an audience to my blog.
I did this by typing phrases that include the word “blog” into the Google Search engine, as I did this I was able to see what phrases are commonly typed into Google.
After writing down a few phrases that could work as my title, I used Jaaxy which is a software tool that tells you a couple things.
1.) Avg – The average number of searches the keyword receives per month.
2.) Traffic – Visits to your article if it gets on the first page of Google.
3.) QSR – The number of competing websites for this exact keyword.
In this instance, I chose “How to Create a Blog on WordPress”; it has a respectable amount of traffic with less than 50 competitors. You have a better chance at getting ranked on Google with low competition keywords such as this one. I usually shoot for less than 100 competing websites for my keyword phrase.
Outline Your Blog
Before you start blogging away, you want to structure your blog with subheadings which give you an idea of how your blog will flow and look when your are finished. I usually shoot for around at least 4 subheadings along with my introduction and conclusion paragraph.
1.) This will keep you from straying off topic and keep you on topic to your subheading.
2.) This will make your blog look organized and to the point.
3.) You can focus on your content rather than wondering what you’re going to write about next as you proceed through your content.
Keep Your Paragraphs Short
This completely goes against everything you were taught in school and it’s my favorite part about blogging. When blogging, you want to keep your paragraphs at a maximum of 6-7 sentences. As you can see, I keep my paragraphs very short for a couple reasons.
1. Its Easy for me 🙂
2. People today don’t want to read long paragraphs, they’ll either just glaze over your information or they’ll comment “TLDR” which means Too Long Didn’t Read.
3. It keeps you to the point of what you’re trying to get across to your reader. Don’t beat around the bush, this saves you and your reader valuable time.
Add Images Throughout Your Blog
Individuals are visual learners and images make your blog as a whole visually appealing. This also ties back to keeping your paragraphs short. Before individuals read your blog, they scroll through it to see decide if reading the content is worth their time. It sucks but it’s the truth.
Add images that are related with your content. As you can see, I add images that further explain what I’m talking about so that my readers have a better idea of what I’m talking about.
Furthermore, it just adds creativity to your content. It’s really good if your content is engaging and interesting, but you’re only half-way there. Humans are naturally attracted towards visually appealing images and that’s where implementing images throughout your content comes into play.
Be a Person, Not a Robot
You must keep in mind that the person reading your content is a person just like you. It’s okay to add personality throughout your content or tell a small side story about yourself. This will add humor to your content and can be described as “comic relief” to your reader.
You don’t want your content to be 100% serious or informational. Yes, your reader will learn but this can also lead to boredom and your reader may end up checking how much longer your blog is midway through it.
Interested in Earning Money for Writing Blogs?
Yes, it’s very possible to earn money by blogging. Blogging is a skill just like driving a car. It’s called Affiliate Marketing in which you can write about services, products, the latest news; anything that’ll get your reader interested in learning more about that specific service or product! OR you can simply add little advertisements on the side bars of your blogs that your readers may potentially click on.
Right out of college, I was immediately looking for ways to make money outside my full time job. That’s when I found Wealthy Affiliate, a platform that teaches you how to make money online through creating a website and writing blogs! I much rather bust out a few blogs a day than work a 9-5 job.
If you’re interested in learning more about a platform that teaches you how to earn money online click here.
**I hope you’ve found this blog educational and next time you’re about to create a blog, remember the common practices I talked about. Overtime, your blogs will become better and your audience will increase overtime.
Feel free to leave your comments & questions below 🙂